We’ve all seen it: you find a beautiful home online in Rancho Cucamonga, but when you show up, the “lush backyard” is actually a dirt lot and the “modern flooring” is 20-year-old linoleum. In 2026, that kind of “creative” marketing is now against the law.
Under AB 723, any agent or seller using digitally altered or AI-generated images in a listing must provide a clear and conspicuous disclosure.
Why I Support This (And Why You Should Too)
In my 24 years as a Realtor, my brand has been built on honesty. AI-staging is a great tool—it helps you visualize how a vacant room could look—but it should never be used to hide defects.
The New Rules for 2026 Listings:
- Disclosure is Mandatory: If the grass was “photoshopped” green or a wall was digitally moved, it must be labeled.
- Fixtures Matter: You cannot digitally add fixtures (like chandeliers or built-in cabinets) that aren’t actually included in the sale.
- The “View” Trap: Digitally enhancing a mountain view to look clearer or closer than it really is can now lead to contract cancellations and fines.
The John Reveles Standard: When you list with us, we use professional photography and actual staging. We want the buyer to fall in love with the real house, not a digital mirage. This reduces “buyer’s remorse” and keeps your escrow from falling apart during the inspection period.
Ready for a listing strategy that’s as honest as it is effective? Let’s talk about how we can market your home the right way.
